The Smart phone market is growing faster than any other market and by 2014 mobile web usage will overtake desktop web usage. Brands and businesses are learning how to leverage their campaigns to engage with mobile audiences via QR Codes. The incredibly fast changes we see today are empowered by the communication revolution and you will either catch it or will be left out.
We are working closely with agencies and clients around the world to provide top QR Code and mobile services for brands and businesses. QR Codes and the mobile channel are our passion – good enough is not good enough, we strive for excellence!
QR Codes are the easiest way to transform your analogue marketing into digital, and QR Codes can be the medium that connect your brand with mobile audiences out there. They represent a new communication channel that everyone can afford and they can be easily implemented alongside your current marketing activities. Their huge advantage is the low budget that is needed to enter into the space of mobile communication.
We live in times of mobile and social networks and information has never before been so available and so easily accessible. Everything is going mobile and you should consider how to prepare your future marketing strategy with mobile channels in mind.
We were blow away by the potential of QR Codes back in late 2009 when we first started using them. Initially we needed QR Codes just for connection to our mobile product, but we became so impressed by QR Code technology that we built our own QR Code generator and we put this generator online on September 15th 2010. Since then our story has developed and recently we launched a QR Code platform with amazing features and possibilities to use QR Codes in the highly competitive marketing world.
To bring our product to life we need to thank the many awesome BETA users for their support and all their QR ideas. A BIG thank you to you all, we love you!
Our QR Code Platform allows you to create, manage and track your QR Codes and QR campaigns. All tracking codes are dynamic by default and therefore you can reuse them again and again. With our QR platform you can easily change your code from URL link to vCard or text QR Code, creating any type of trackable QR Code and tracking them in real-time analytics dashboard has never been easier.
You may start asking how to track the scans of QR Codes that don’t have link to your vCard, text, phone, GeoLoaction. We can track all these QR Code types and with our QR Code management analytic tools you can grab and monitor them to see how effective they are.
How QR scanning works
First, you need to go to your smart phone marketplace (Apple store, Android marketplace, Windows phone marketplace or Blackberry marketplace) and search for QR Code reader. Most of these QR Code readers are free applications. Then just open the app and start scanning. This is the list of best QR Code scanner apps.
|Open QR Code
|Scan the code||Wait for app to
decode QR Code
Connecting a mobile audience via QR Codes should include an optimized mobile web site. QR Codes offer a quick way to connect to your online information for people that are constantly on the move. The majority of them have now have a Smart phone and they don’t need to type a URL into the mobile browser which is a huge time saving and less error-prone way to access information. When they take the effort to take out their phone and scan the code they get all information loaded into their mobile phone browser. When the user has loaded the whole web page into the mobile phone browser they just don’t know what to do: scroll left-right or vertically to view all the content on that page, there is so much information that isn’t relevant and it takes too much bandwidth. At the end of the day this is not the most efficient way for someone to experience your brand, service or other information on a mobile phone. So, you need optimized content that is easily browsable on smart phones and that is exactly what we are providing.
Think how you would feel if someone gave you 100 books and magazines instead of only the publication you asked for. Using generic desktop web pages a QR Code campaign landing page is far from what smart phone users expect to find when scanning the code and in reality poor mobile experiences or connecting a QR Code to desktop web pages is still the Number One mistake made by QR Code advertisers.
Enhance mobile experience with mobile optimized landing web page
An effective landing page should engage potential customers in a positive way. Creating a branded optimized mobile web app that work across all phones and tablets can dramatically increase mobile experience and most importantly your bounce rate can be much more efficient.
Within our QR Code Platform you can integrate proper mobile experience and create mobile web apps that are cross devices/OS platform optimized.
You can enhance your mobile experience with rich mobile content, prize contest, portfolio and social channel integration and custom landing page that can change the way you market your real-world promotions in mobile space. Without a properly delivered message, you can’t expect that people will take any action!
Great example how QR Codes can add value!
Tesco / HomePlus is a South Korean grocery chain and they utilized this amazing subway QR Code grocery store in Seoul in February 2011. This is very elegant and peppered with creativity and forward thinking solutions. It is simply one of the best uses of QR Codes in e-commerce in the world so far.